1. Don't make it too long. I made mine 2 1/2 minutes. Anything over 3 minutes feels too long to me.
2. Make it good. I appreciate videos where clearly some time was taken to make something of quality that reflects the care that you are putting into the project.
3. Don't make it too good. I feel like a lot of pitches are almost too professional. They miss that Do-It-Yourself quality that makes kickstarter so great. Whenever I see something that is too flashy or clearly professionally shot I feel like I'm giving my money to a company and not a person.
4. Be in the video. I personally like seeing the person who I'm donating to. Adds a human factor.
5. Put some cool music in there. This really adds something in my opinion. However, you have to be careful that you use music that is legally free to use. I found something at www.musopen.org, but there are other sites as well. Also, be sure to credit the composer, performer, and source somewhere in your video.
6. Don't sit on your butt- get the damn thing done. I have trouble with this. I love to research stuff and could probably research various aspects of a kickstarter campaign to death. I've been talking up this campaign on social media for a couple months now, and I am really at the point where I need to launch or I will be forgotten. I think a lot of people get stuck at this point.
Anyway, those are my thoughts. Keep in mind that this is my first pitch video and I don't actually know what I'm doing. I guess we will find out if my theories are correct!
If Marrying Mr. Darcy (a game about Pride and Prejudice) sounds like your cup of tea, you can visit us at www.marryingmrdarcy.com.